Young American Store

Because of what’s projected in popular culture and in media, there is this misconception that women’s intimates have to be tiny and almost always in lace. While there is nothing wrong with a little sexy trim here and there, the real importance of women’s intimates is the support it gives a woman’s body. (The steam it may generate is just a very nice bonus.)

Back then, the problem was that those who needed the most support when it came to lingerie - the curvy, full figured women of the plus-size segment – were limited to options of industrial-looking harnesses that offered minimal support and form and was excruciatingly uncomfortable.

Fortunately, times have changed and the full figured lady can get the support she needs to look good and feel sexy. Women can buy plus size intimates that really show off their curves. With more and more retailers responding to the full figured segment, there are now so many options, buying the right one can also be a challenge.

Worry not, ladies. Here are some fast tips to help you with your dilemmas. Whether you’re in the market for a steamy plus-size garter belt or a sexy plus size lingerie, these three tips will help you get the best without necessarily spending a lot.

Recently our team at SWAK Designs had an opportunity to take part in an amazing historical event. Our owner Brad Capo sent Rhasaan Perry (VP of Sales/Merchandising) and myself to New York City to participate in the first ever Full Figured Fashion Week produced by Gwen DeVoe CEO of DeVoe Signature Events (DSE) on Thursday June 25 until Saturday June 27, 2009. This event showcased the latest in plus size fashion as well as brought the plus size community together in hope to change the way retailers think of plus size consumers and plus size fashion in the industry today. For those of you who keep up with us and read our weekly articles and blog, you know that we had announced this exciting event and its schedule a few weeks ago urging anyone who is into plus size fashion and the latest trends to attend. So, hopefully you did not miss out on the festivities and were able to attend. If not, you are in luck because I have the details of how it all went down.

The FFFWeek events started on Thursday June 25th with an amazing shopping soiree at Re/Dress boutique in Brooklyn. This event was to welcome all of the out of town guests while they enjoyed premium shopping. Together with Pockets and Purses with a Purposes Tracey V. Bell (Chairman and President, PPWAP) and Kim Coles (Global Spokesperson, PPWAP) customers shopped vintage plus size clothing and were given the opportunity to donate their lightly used purses and wallets for the foundation which later will be bundled with personal care products and counseling services for women/children in Domestic Violence Shelters.

Later that evening they had a designers showcase and networking event with a plus size fashion show which took place at Club Blvd. The fashion show featured fabulous new designs by Ashley Stewart and en.v. New York by designer Just Raymona. Unfortunately, due to our work schedule here at SWAK Designs our team had to miss out on Thursday’s events but by all the pictures out there, the event looks to have been a success for all involved.

The following day we spent the morning fitting some of our beautiful plus size models that were going to be wearing our fashions in the finale runway show. After that we made our debut at the FFFWeek Buyers Market. This sales event was put together to help connect the attending plus size fashion buyers and boutique owners with participating FFFWeek designers and suppliers. This was a great business networking opportunity for us as an on-line retailer and wholesaler. It helped open some new doors and create some great opportunities for us as well as meet some amazing buyers and boutique owners in the plus size industry.

swakdesigns

Welcome to Summer 2009 ladies! Finally my favorite season is here and in full effect. No more June Gloom! Soon it will be July and it’s all sunshine from there. I figured I would start out the season by going over some plus size fashion “must have” trends for your summer wardrobe by SWAKdesigns.com. These “must have” fashion trends are for every occasion, not just your summer vacation. They are for your everyday activities including work, rest, and play.

The Maxi: Plus size Maxi Dresses are everywhere this season and are a huge fashion trend for summer 2009. If you still think are thinking that you cannot wear a Maxi Dress, think again. With all of the different styles and pattern variations you are sure to find a Plus Size Maxi Dress that is right for your figure. Maxi Dresses were created for the plus size woman, this style works great to conceal any minor figure flaws you may want to hide. Flirty, romantic, and stylish, these dresses can be worn for every occasion this summer, from shopping with the girls to a romantic summer night out on the town. Check out the Melody Maxi Dress available in black, purple, coral, and electric blue.

swakdesigns

Welcome to Summer 2009 ladies! Finally my favorite season is here and in full effect. No more June Gloom! Soon it will be July and it’s all sunshine from there. I figured I would start out the season by going over some plus size fashion “must have” trends for your summer wardrobe by SWAKdesigns.com. These “must have” fashion trends are for every occasion, not just your summer vacation. They are for your everyday activities including work, rest, and play.

The Maxi: Plus size Maxi Dresses are everywhere this season and are a huge fashion trend for summer 2009. If you still think are thinking that you cannot wear a Maxi Dress, think again. With all of the different styles and pattern variations you are sure to find a Plus Size Maxi Dress that is right for your figure. Maxi dresses are the plus size woman’s best friend and work to perfectly conceal some our minor figure flaws in the most figure-flattering way. Flirty, romantic, and stylish, these dresses can be worn for every occasion this summer, from shopping with the girls to a romantic summer night out on the town. Check out the Melody Maxi Dress available in black, purple, coral, and electric blue.